|
KMID : 0352720090330030240
|
|
Journal of Ginseng Research
2009 Volume.33 No. 3 p.240 ~ p.243
|
|
|
Revenue Determination Model of Raw Ginseng Production
|
|
Park Hoon
|
|
|
Abstract
|
|
|
|
To better understand how to increase a ginseng grower’s revenue, a 4-factor revenue determination model (RDM) of raw ginseng production (R=AㆍYㆍQㆍP) was proposed. The total revenue (R) is a multiplicative function of four factors: cultivation area(A), unit yield (Y), quality grade (Q) and unit price (P). The A appears to be a pure capital factor. Y and Q are technological factors and P is social and market factor. When P is constant, the technological term (YQ) is the revenue per unit area (R/A) production efficiency per capital. The RDM appears to be a linear model between R and A with the slope [YQ]. RDM was applied to three farmers’ raw ginseng production for assessment of its dependency on capital and technological factors.
|
|
|
KEYWORD
|
|
|
revenue model, ginseng production, capital factor, technological factor
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|